James McPhail, CEO of Zen Ecosystems, speaks on newest trends in retail energy management. Because more and more consumers are purchasing items online, retailers look to improve the in-store experience. Cutting costs in energy management allow retailers to invest more into operations.
“Commercial retail is a unique and rapidly changing space. With the rise of online shopping, retailers are creatively adapting to improve the experience of being in a physical store. Strategies like experiential retail make shopping a personalized and engaging experience instead of a simple transaction.”